Binary Sex Secrets for better sales and business
The science of Binary Sexology can have dramatic effects on improving your relationship with your partner through better understanding and better communication. How can you extend that science and have better relationships with your clients, co-workers and customers? Can you use the study of sexology to create more sales (or to make more money)?
Basic biology shows us that men and women are physically different. Psychology shows us that males and females also think differently and relate to their world in different ways. Google Binary Sexology to see a simple video on YouTube that illustrates the point perfectly. Understanding the differences between how men and women think, process, relate, communicate and make buying decisions can help sales people or business owners to design better marketing that appeals to the specific niche: masculine or feminine.
Tailoring the advertising and altering the sales pitch to better suit the client can result in a much better outcome for both the customer and for the sales person.
Average businesses will advertise in the same way to both men and women. This is like marketing in China and only using signs that are written in English. Sure, there are 300 million Chinese who speak English, but you will be missing out on the 1 billion people who only speak Chinese.
Compare this to Australia or the USA where between 60% and 85% of the purchasing decisions are made by females, and yet advertisers may often only target men. For best impact, businesses need to market more effectively to the majority of women and also learn the best way to tailor sales to men.
Any concern that a business will have to spend more money on marketing is easily relieved. Having two smaller ad campaigns or two different sales pitches makes more sense and each campaign will be far more effective in its results. A business that sells coffee or T-shirts in small, medium and large will generally make more sales and more money than a business who tries to only sell the one-size-fits-all, like-it-or-lump-it type of product.
Tailoring products to better suit your market can have a big impact on your bottom line, but does anyone use the Binary Sexology techniques for nefarious purposes?
The same technique used to seduce a customer to buy products or services can also be used to seduce them for other reasons. Some people will do things for their own purposes and some people will do things for the greater good. We can only teach you the skill, we cannot be responsible for other people's morals or outcomes.
By Jeremy Britton
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